The 30-day credit repair myth sinks more deals than price. Daniel Rosen breaks down the real FCRA timeline and the exact words to tell clients who ask how long credit repair takes.
How long does credit repair take? It's the question that sinks more deals than price, and most credit repair businesses get the answer wrong. Daniel Rosen busts the 30-day myth and shares the exact words to tell clients who ask.
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"Credit repair takes 30 days" might be the most expensive myth in this industry. It sounds harmless, and there's even a grain of truth buried in it. But the second you repeat it to a client, the countdown starts, and it's running against you.
Every client who walks through your door has a date they're chasing, whether it's a closing or a lender waiting on a higher credit score. So when they ask how long credit repair takes, that question is really coming from fear. Give them the wrong number and you break something they were counting on, and under CROA, promising results you can't back up can turn into a violation.
In this episode, Daniel breaks down where that 30-day number really comes from in the Fair Credit Reporting Act and why real credit repair actually runs in months. He shares the exact language to use when a client asks for a timeline, plus what to say when they push back with what another company promised. Get this conversation right and you'll keep clients longer and stop losing deals to a number you never controlled.
Tune in!
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Key Takeaways:
00:00 Intro
01:26 Why the 30-Day Promise Costs You Clients
03:06 Who Is Actually Sitting in Front of You
04:28 Ask When Before You Answer How Long
05:18 Where the 30 Days Actually Comes From
07:06 Why One Round Is Never the Job
07:56 The Promise That Starts a Countdown Against You
08:00 Sell the Milestones. Here Are the Exact Words
10:34 What to Say When They Push Back
12:12 You Are Selling Certainty
13:04 Final Thoughts
Additional Resources:
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